How Norse Republics Improved Customer Satisfaction with UI/UX Design

Introduction

Norse Republics is a distributor of Scandinavian’s well-designed products and 6 months after completing a UI/UX Design overhaul of their website with AK Marketing has:

  • Increased their customer satisfaction score by 313%
  • Reduced time spent on each task by 157%
  • Elevated conversions on their website by 514%.


Patrick Richards (Director of Norse Republics) advertised and was persuaded to do business with AK Marketing after viewing UI/UX Design website projects they had worked on and wanted the same results.

Before approaching AK Marketing, Norse Republics had an existing website with a poor bounce rate (81%) and low conversion rate (0.8%), due to its website being executed with poor planning, that created poor user experience.

The Story of Norse Republics

Norse Republics was founded in 2015 by current Director Patrick Richards and with a focus on Scandinavian’s well-designed products has become one of the largest design distributors in the country. Norse is constantly striving towards its goal of introducing the concept of living with good designs at home, when working, dining, chilling, and commuting. And this all achieved with uniqueness, character, and a passion to consistently improve. Norse Republics stands by its business motto: “Design – Defines you.”

Before approaching AK Marketing, Norse was frustrated by the company’s poor profitability due to website visitors landing on their website but quickly leaving. Norse tried some website tweaks, but none worked and so the company realised it needed expert help.  

Norse highlighted the website changes to AK Marketing that didn’t work, and once explained to them in simple terms why the changes didn’t work, Norse became interested in AK Marketing’s services and were inspired to move forward with AK Marketing after understanding that they would not ‘guess’ but instead achieve success by leveraging from proven resources.

The Challenge of Poor Conversions Norse Faced Before UI/UX Design

Norse Republics knew its conversion rate at 0.8% was poor and below industry standards. It also knew there were problems with its website causing this and its website leads to have a poor user/customer experience. Norse knew all this but had no idea how to fix it.

Why Norse Chose UI/UX Design

Norse became interested in AK Marketing’s UI/UX Design service after quickly learning that it’s the industry leading and best practice way to create a website that would intuitively allow its website visitors to navigate its website and take action. They knew this lack of ‘simple logic’ (user intuitiveness) was the reason behind their poor conversions. And once understanding that they’d get a functional, beautifully designed, and easy-to-use website to achieve this goal, they did not hesitate to move forward with AK Marketing’s UI/UX Design service.

How Norse Used UI/UX Design

All staff used the upgraded website UI/UX Design to focus on the essential: Delivering what their customers wanted and carrying out their essential daily tasks to grow the Norse Brand further, not accepting the status quo and getting better results to grow revenue.

“We were totally lost before we engaged AK Marketing’s services. We spoke to several companies, but AK Marketing were genuinely the only provider prepared to sit down with us and spend the necessary time explaining our website problems, giving us the confidence to move forward. An exceptional company that over-delivered on their promise. Thank you.”

– Patrick Richards, Director, Norse Republics

The Results

6 months after completing a UI/UX Design overhaul of their website with AK Marketing, Norse Republics has:

  • Increased their customer satisfaction score by 313%
  • Reduced time spent on each task by 157%
  • Elevated conversions on their website by 514%.

Get a Better Website Using a Proven Blueprint

Start the conversation today to build your brand better just like Norse Republics did by calling us on 0405 488 549 or emailing hello@akmarketing.com.au Because UI/UX Design is like any other investment – the point is to make money – and our services guarantee to achieve above industry standard ROI’s by keeping customers invested and engaged with your brand.