Career Stylr (founded in 2018) has one goal – to land clients their dream career. The brand does this by creating standout, captivating, and impactful resumes that get more attention with better personalisation, storytelling, and brand capturing. But critical to success – and an area of expertise for Career Stylr – is confidence building (it’s the first of four pillars to success) because confidence creates momentum and puts you on the path to your dream career.

When engaging AK Marketing to run a long-term social media campaign, it was clear that the client had a solid understanding of social media. However, the client (critically) did not have a social media strategy in place, nor did it have a ‘uniqueness’ that would differentiate its campaign from the competition, to maximise ROI.

Career Stylr was frustrated by the lack of social media success but was drawn to AK Marketing’s services because of the appeal of their unique digital storytelling strategy, one that was explained as fundamental to success. This lightbulb moment by Pam Foster (the client) gave her the confidence that AK Marketing’s social media service could take her brand places, by driving more revenue.